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Automattic vs Softaculous

Automattic leads in Avg Pancakes/Host, Product Coverage. Softaculous leads in Hosts, Pancakes, Market Share. They share 0 customers.

5
Hosts
38 leads
7
Pancakes
39 leads
1.4 leads
Avg Pancakes/Host
1
1%
Market Share
8% leads
29% leads
Product Coverage
18%

Key differences

  • Softaculous lists 10 more infrastructure products in the taxonomy (7 vs 17).
  • Both place products in 4 shared stack layers: Application Security, Performance, Backups and WP AI Builder.
  • Automattic covers 2 stack layers Softaculous doesn't: Cloud and Ecommerce & Conversions.
  • Softaculous covers 10 stack layers Automattic doesn't: Resource Isolation & Jails, Live Patching & EOL Support, Shared & VPS Panel, App Installers and 6 more.
  • In Application Security, Automattic runs Jetpack and WPScan while Softaculous runs Loginizer.

Products

Automattic

Softaculous

and 9 more

Customers

43
total hosts across both vendors
  • Shared 0
  • Automattic only 5
  • Softaculous only 38

Automattic only (5)

Shared (0)

None.

Softaculous only (38)

Stack Layer Presence

Server

WP Cloud Cloud —
— Resource Isolation & Jails Simuzo
— Live Patching & EOL Support Rebootless

Control plane

— Shared & VPS Panel Virtualizor , Webuzo
— App Installers Softaculous

Application security & performance

Jetpack , WPScan Application Security Loginizer
Jetpack , WP Super Cache Performance SpeedyCache

Site operations

Jetpack VaultPress Backups Backuply
— Observability & Uptime Pinguzo
— Transactional Email & SMTP Softaculous SMTP

Site creation

Telex WP AI Builder SoftWP
— Templates PopularFX
— WP Builder PageLayer , SitePad
— Developer Tools AMPPS , FileOrganizer

Growth & monetization

WooCommerce Ecommerce & Conversions —
— SEO & Discoverability SiteSEO

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Methodology: Hosts, Pancakes, and Market Share count public host_stack declarations for published hosts only — the same scope the Pancake Score leaderboard and vendor dashboards use. Stack Layer Presence reflects the product catalog, not adoption. Shared/Exclusive Customers are drawn from the same public declarations.