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Automattic vs Newfold Digital

Automattic leads in Hosts, Pancakes, Avg Pancakes/Host, Market Share. Newfold Digital leads in Product Coverage. They share 1 customer.

5 leads
Hosts
1
7 leads
Pancakes
1
1.4 leads
Avg Pancakes/Host
1
1% leads
Market Share
0%
29%
Product Coverage
33% leads

Key differences

  • Automattic lists 4 more infrastructure products in the taxonomy (7 vs 3).
  • Both place products in 1 shared stack layer: Performance.
  • Automattic covers 5 stack layers Newfold Digital doesn't: Cloud, Application Security, Backups, WP AI Builder and 1 more.
  • Newfold Digital covers 4 stack layers Automattic doesn't: Shared & VPS Panel, Managed WP Panel, Domains and SEO & Discoverability.
  • In Performance, Automattic runs Jetpack and WP Super Cache while Newfold Digital runs W3 Total Cache.

Products

Automattic

Newfold Digital

Customers

5
total hosts across both vendors
  • Shared 1
  • Automattic only 4
  • Newfold Digital only 0

Automattic only (4)

Shared (1)

Newfold Digital only (0)

None.

Stack Layer Presence

Server

WP Cloud Cloud —

Control plane

— Shared & VPS Panel ResellerClub
— Managed WP Panel ResellerClub
— Domains ResellerClub

Application security & performance

Jetpack , WPScan Application Security —
Jetpack , WP Super Cache Performance W3 Total Cache

Site operations

Jetpack VaultPress Backups —

Site creation

Telex WP AI Builder —

Growth & monetization

WooCommerce Ecommerce & Conversions —
— SEO & Discoverability Yoast

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Methodology: Hosts, Pancakes, and Market Share count public host_stack declarations for published hosts only — the same scope the Pancake Score leaderboard and vendor dashboards use. Stack Layer Presence reflects the product catalog, not adoption. Shared/Exclusive Customers are drawn from the same public declarations.