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Automattic vs InstaWP

Automattic leads in Hosts, Pancakes, Avg Pancakes/Host, Market Share, Product Coverage. They share 1 customer.

5 leads
Hosts
1
7 leads
Pancakes
1
1.4 leads
Avg Pancakes/Host
1
1% leads
Market Share
0%
29% leads
Product Coverage
25%

Key differences

  • Automattic lists 3 more infrastructure products in the taxonomy (7 vs 4).
  • Automattic covers 6 stack layers InstaWP doesn't: Cloud, Application Security, Performance, Backups and 2 more.
  • InstaWP covers 4 stack layers Automattic doesn't: Managed WP Panel, Migration, Staging and Demos.

Products

Automattic

InstaWP

Customers

5
total hosts across both vendors
  • Shared 1
  • Automattic only 4
  • InstaWP only 0

Automattic only (4)

Shared (1)

InstaWP only (0)

None.

Stack Layer Presence

Server

WP Cloud Cloud —

Control plane

— Managed WP Panel WaaS

Application security & performance

Jetpack , WPScan Application Security —
Jetpack , WP Super Cache Performance —

Site operations

Jetpack VaultPress Backups —
— Migration InstaMigrate
— Staging InstaSync

Site creation

Telex WP AI Builder —
— Demos InstaDemos

Growth & monetization

WooCommerce Ecommerce & Conversions —

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Methodology: Hosts, Pancakes, and Market Share count public host_stack declarations for published hosts only — the same scope the Pancake Score leaderboard and vendor dashboards use. Stack Layer Presence reflects the product catalog, not adoption. Shared/Exclusive Customers are drawn from the same public declarations.